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Condé Nast, Condé Nast Building, 4 Times Square, New York 10036, USA

Adventures in Publishing

February 08, 2013


Finding it hard to keep up with all the different media formats out there? Whether customers begin their journey in print, online or on their phone, how do you maintain control over your brand and how can publishers help you deliver a seamless experience? Define your advertising and content strategy and learn how to create a new digital strategy from scratch in our acclaimed Master Class. For senior management, designers and developers working in brands and agencies who want to know how to create the best cross-platform strategy. 


February 08, 2013
  • 08:30 AM - 09:00 AM
    Arrivals and Registration
    Come early, grab breakfast and meet your Brand Perfect colleagues.
  • 09:00 AM - 09:10 AM
    With so many publishing platforms and gatekeepers, how do you maintain control over your brand and how can publishers help you deliver a seamless experience whether the customer begins their journey in the physical publication, online or on their phone? Guests will be welcomed to the event by Julie Strawson, Director of Marketing at Brand Perfect's founding partner, Monotype. Then, brace yourself as your MC for the day, Douglas Wilson, who describes himself as a 'designer, filmmaker and boisterous laugher' takes us on our Adventures...
  • 09:10 AM - 09:40 AM
    The Brand Perfect Report part three: Publishing Unbound
    Technology is driving a dramatic revision of the publishing industry as the established players now find themselves in competition with tech companies, startups and authors. All are determined to protect and promote their own interests, and all are fighting to win their share of a readership whose relationship with content is fundamentally shifting.
  • 09:40 AM - 10:10 AM
    KEYNOTE: Achieving brand ubiquity: a publisher’s perspective
    Hear how a leading publisher has taken stellar brands across media formats to deliver successful campaigns and interactions wherever the reader engages. Condé Nast's Cameron Connors and Wyatt Mitchell share their experiences from publishing's front line.
  • 10:10 AM - 10:40 AM
    Building Brand Loyalty Through Authenticity – a case study from American Express OPEN Forum
    Learn how American Express created a community to help power small business owner success, and about the critical issues facing branded content providers today: authenticity of voice, and evolving from a campaign based mindset to a true community oriented digital newsroom.
  • 10:40 AM - 10:55 AM
    Networking break
  • 10:55 AM - 11:05 AM
    The Brand Perfect Master Class: Introduction
    Dan Rhatigan,Type Director at Monotype will introduce The Brand Perfect Master Class. During this process all delegates will go through the multi-disciplinary process of conceptualising and designing a brief suitable for cross-media execution. We'll focus on how to deliver beautiful reading experiences and more effective advertising wherever readers roam while conceptualising a new experience for a charity brand.
  • 11:05 AM - 11:25 AM
    Master Class: The Brief
    Our brand client Maree Aldam, Development Manager at INSP (International Network of Street Papers), the international NGO supporting homeless people through social enterprise and independent media, will set a task for all delegates to work on to create a brand experience that can be carried across different platforms. The brief will then be critiqued by our design and development experts.
  • 11:25 AM - 12:35 PM
    Master Class: Teamwork
    The cross-disciplinary Master Class teams will be established and teams work on their solution to the brief set in break out areas under the watchful eyes of the Master Class Leaders, Steve Matteson, Chris Liu and Jesús Gorriti  of Brand Perfect design partners Fjord.  
  • 12:35 PM - 01:10 PM
    Enjoy lunch with your team in the gorgeous executive dining room at Condé Nast, designed by Frank Gehry.
  • 01:10 PM - 01:55 PM
    Master Class Presentations
    Each team presents their answer to the client brief and we hear comments from the Master Class Leaders. Our client chooses a winning concept for which the winning team will be awarded a prize.
  • 01:55 PM - 02:25 PM
    Summing Up and Close
    The final session will sum up what we have discovered and discuss what we will take away from the day's adventure.