As retail has evolved to be ubiquitous, technology has played an increasingly important role in bringing customers to the point of purchase. Delivering a seamless experience whether the customer interacts physically in-store, online on their computer or on-the-go on their mobile phone or tablet is asking questions of retailers that are fundamental to their survival. Our Adventures in Retail Master Class will show brands how leaders in their field are approaching this challenge.  You'll be welcomed to the event by Monotype's Julie Strawson, founder of Brand Perfect, and Neil Ayres, editor of brandperfect.org who will introduce you to the day's host Kati Price, Head of Digital at the Design Council, who'll be your guide for the day.

Katrina Dodd of global brand intelligence firm Contagious talks us through the findings from the second Brand Perfect report: Frictionless Retail  Contagious will explore the importance of prioritising the consumer in the one place where it matters most - the retail environment. From gesture-controlled TV shopping interfaces to RFID-enabled musical fitting rooms, we will be considering how technology can be used to reduce, not add friction to the user journey and create retail experiences which are wholly more relevant, seamless and meaningful. Including a Q&A session for delegates. Come armed with your questions.

KEYNOTE (Promise): Achieving a seamless brand experience, regardless of technology, a retailer's perspective: Hear how leading retailers including John Lewis, McDonalds, and Sony Music have embraced new technology to co-create new experiences for their customers that complement their brand. Explore the power of innovating around ‘human’ needs, rather than being dictated to by technology. Including a Q&A session for delegates.  

Grab a drink, snack and have a chat in the Benjamin Franklin Room, just down the main stairs. Be back promptly please!

Our Master Classes take all our guests through the multi-disciplinary process of conceptualising and designing a project suitable for cross-media execution. For Adventures in Retail we're delighted to be partnering with the sustainability-championing and poverty-fighting charity TRAID, and will be asking our delegates to work on a live brief on their behalf. Monotype's Dan Rhatigan will reveal how the Master Class works and introduce our expert leaders.

What is the right approach to cross-media design? Rob Le Quesne, Service Design Lead at Brand Perfect partners Fjord will explain how to go about creating a flexible brand that suits every touch point.

How to create a brief your developer will love: What are the key ingredients a developer needs in a brief? We find out from groundbreaking creative technologists Specialmoves, who'll help you understand how to deliver your big idea and translate it for every platform.

Before breaking for lunch, guests will be grouped into Master Class teams, and the first round of ideas for tackling the brief will be generated.

Get to know your team mates over a delicious lunch in the Vaults. Please be back at 13:20 sharp to start work on concepts for TRAID.

TRAID's Leigh McAlea will set a task for all delegates to work on, with the aim of building upon the charity's digital presence.

Our Master Class leaders provide feedback to TRAID and delegates have the chance to question the brief set before embarking on conceptualisation.

This is where we get down to business designing an experience for TRAID. Your team leader will take  your team to our break out area in the Vaults to work on concepts for presentation back in the Great Room promptly at 15:20 please.

Time for the team presentations and feedback from TRAID. One concept will also be selected as the overall winner and a prize will be awarded to the winning team members.

KEYNOTE (Google): The advent of web technology has disrupted old behaviours, habits and norms, for consumers and for businesses. Google's Martijn Bertisen will look at how the same technology that is enabling this disruption holds the keys to the huge opportunities the web also brings. He'll take a look at how consumers are responding to brands making use of ground-breaking new technology, and explain some of the methods you can use to integrate the best of these with your brand.

Our panel includes Diesel's Scott Morrison, David Law of SomeOne, Michael Aneto of Perfect Fools and  René Batsford of The Coffee Mob, who discuss how technology has enabled brands historically, what's in store for retailers and how to go about managing cultural change in your organisation to keep pace with it. The panel will be moderated by the day's Chair, Kati Price of the Design Council. The discussion will be followed by a Q&A session.

Kati Price sums up the day's proceedings, asks for any further questions or comments from delegates then we'll retire to the Benjamin Franklin Room for drinks to work out how to take the industry forward. See you there!