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February 06, 2013
Studio Arte, 265 West 37th Street, 17th Floor, New York, NY 10018

At our Design for Publishing Evening, we'll update you on the latest strategies for delivering great multichannel reading experiences and find out how to improve the performance of advertising in publishing. Featuring Mario Garcia, (Garcia Media), Steve Matteson (Creative Type Director, Monotype ) and Katrina Dodd (Senior Consultant, Contagious) who will chair a panel including Robert Newman (former CD, Reader's Digest), Kevin J. Delaney (Editor in Chief, Quartz), Graham Clifford (President, TDC) and Chris Liu.

MAP

Full map
February 06, 2013
  • 05:30 PM - 06:00 PM
    Arrivals and Networking
  • 06:00 PM - 06:10 PM
    Welcome and Introduction
    by Julie Strawson, Mario Garcia
    Learn about Brand Perfect, the global think tank and community for multichannel branding, led by Monotype. Meet your Chair for the evening.
  • 06:10 PM - 06:40 PM
    KEYNOTE: Branding in the age of the iPad
    by Mario Garcia
    How to deliver great reading experiences and improve the performance of advertising, wherever content lives.
  • 06:40 PM - 07:00 PM
    E-text Typefaces: the next step in good typography
    by Steve Matteson
    Steve will discuss his work creating new typefaces for reading on screen. See why typefaces designed for print are not necessarily the best choice for the web or digital environments. View the latest versions of classics as well as new typefaces intended for good digital typography.
  • 07:00 PM - 07:15 PM
    Design - what's next?
    by Chris Liu
    A look at how changing technology is affecting design and what the design industry needs to do to deliver relevant solutions to brands that reach all touch points. 
  • 07:15 PM - 08:00 PM
    Panel Discussion: embrace technology or die
    by Steve Matteson, Katrina Dodd, Chris Liu, Mario Garcia, Graham Clifford, Robert Newman, Kevin Delaney
    Chaired by Katrina Dodd, Consultant at Contagious Insider we take a look at how technology has enabled publishing brands historically and how to manage cultural change in your organization to keep pace with it... A publisher brand, designer and agency discuss what needs to change, and what the future might be for publishing and design for publishing.
  • 08:00 PM - 09:00 PM
    Time to mix, refresh and have fun

ARTICLES

SPEAKERS