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  • Feature by Dave Cochrane – 16 Sep 2014

    How do long-established brands wield their heritage in a digital age? Dave Cochrane takes a look at some of the most successful, from Leica (pictured), to the BBC…

  • Case study by Maeve O'Sullivan – 12 Sep 2014

    Fitch recently worked with B&Q China, creating VIVID, which it hopes will pioneer what it dubs the ‘Do-It-With-You’ approach to home improvement in China…

  • Feature by Aliya Whiteley – 10 Sep 2014

    Aliya Whiteley argues that brands should embrace the surprising in their storytelling…

  • Case study by Mark Sinclair – 09 Sep 2014

    In this excerpt from his new book, TM: The Untold Stories Behind 29 Classic Logos, Mark Sinclair details the behind-the-scenes politics behind NASA’s ‘Worm’ and ‘Meatball’ logos…

  • Feature by Brand Perfect – 02 Sep 2014

    In the second of our Spoken Essays, Brand Perfect editor Neil Ayres looks at what writers can bring to the discipline of user experience, and hears from several designers and writers for design about their own work in this area…