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  • Feature by Judith Paskin – 18 Sep 2014

    Digital technology, from in-flight Wi-Fi to ‘E-concierge’ services, is revolutionising high-end tourism. Judith Paskin takes a globetrotting trip to find out more…

  • Opinion by Dave Cochrane – 17 Sep 2014

    Our resident Scotsman Dave Cochrane considers how the referendum on Scottish Independence could affect not only brand Scotland, but those brands operating within the country…

  • Feature by Dave Cochrane – 16 Sep 2014

    How do long-established brands wield their heritage in a digital age? Dave Cochrane takes a look at some of the most successful, from Leica (pictured), to the BBC…

  • Case study by Maeve O'Sullivan – 12 Sep 2014

    Fitch recently worked with B&Q China, creating VIVID, which it hopes will pioneer what it dubs the ‘Do-It-With-You’ approach to home improvement in China…

  • Feature by Aliya Whiteley – 10 Sep 2014

    Aliya Whiteley argues that brands should embrace the surprising in their storytelling…