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ALL ARTICLES

  • Feature by Aliya Whiteley – 10 Sep 2014

    Aliya Whiteley argues that brands should embrace the surprising in their storytelling…

  • Feature by Brand Perfect – 02 Sep 2014

    In the second of our Spoken Essays, Brand Perfect editor Neil Ayres looks at what writers can bring to the discipline of user experience, and hears from several designers and writers for design about their own work in this area…

  • Feature by Eliza Williams – 29 Aug 2014

    The ice-bucket challenge is just the latest in a long line of stunt-led ad campaigns that have been supercharged by social media. Eliza Williams traces their development…

  • Feature by Angus Montgomery – 27 Aug 2014

    Automotive brands have had a bit of a bumpy ride of late. They have been met with not just the challenges of the economic downturn, but also of rising fuel prices and increasingly tight emissions charges. Now they’re also faced with the prospect of major internet brands encroaching on their roads, what does the future hold?

  • Feature by David Nield – 26 Aug 2014

    The new generation of tech startups — nimble, innovative, disruptive — are busy attracting the attention of the major players in the game, but there’s a growing trend towards a hands-off approach whenever a big acquisition is agreed…