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  • Case study by Ed Owen – 16 Dec 2014

    If digital advertising leaves you flummoxed, you are not alone. Some large players have assembled one-stop shops for brands to run campaigns with less fuss. These advertising ‘stacks’ are attractive to marketers as they can help to make campaigns easier to run and use data more efficiently…

  • Case study by D&AD – 02 Dec 2014

    Arthur Tindsley is part of the Creative Ad Solutions team at Microsoft Advertising. Here he tells how his team and others took John Lewis’ hugely successful Christmas ad campaign to one of the world’s busiest shopping hubs with Monty’s Magical Toy Machine, an immersive in-shop experience in the John Lewis flagship store on Oxford Street…

  • Case study by Emma Tucker – 19 Nov 2014

    Monotype has relaunched The Recorder – with a history dating back to the turn of the last century, the magazine was a staple of the typography community for more than 70 years. It’s new vision is to push cultural appreciation of the letterforms that surround us into the mainstream, explains the editor, Emma Tucker…

  • Case study by David Nield – 11 Nov 2014

    As Spain seeks compensation for its publishers whose wares are being pushed out via Google’s News services, what does a mooted change of mission mean for the world’s third most valuable brand…

  • Case study by Ed Owen – 06 Nov 2014

    The new world of YouTube stardom is supported by a new breed of agent who understand it all so you don’t have to. Dom Smales runs boutique agency Gleam Futures and makes sense of the rising fame of YouTube vloggers…

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