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Interview: Cameron Connors, Condé Nast

Cameron Connors is Executive Director of the Studio at Condé Nast. His previous roles have included Director of Marketing Services for Hearst Digital Media and also Creative Services Director/Associate Director of Integrated Marketing, which was also with Condé Nast. Cameron will be speaking about his work at our Adventures in Publishing event next Friday.

Neil Ayres: Cameron, for anyone unfamiliar with your role and the responsibilities of your department, would you mind briefly describing the work of the Studio, and your role within it?

Cameron Connors: The Studio at Condé Nast is a multi-media creative development team focused on storytelling and innovation across existing and emerging digital platforms. My current role as Executive Director is to provide leadership and drive strategy for the team. 

NA: Has the work produced by the Studio had to change in any notable way over the last couple of years?

CC: Our work has changed in a couple of ways. The proliferation of mobile devices and platforms has broadened our responsibilities in terms of technical and design expertise. We simply have far more to consider than delivering an experience on iOS and desktop only. With Android, Windows 8 and the multitude of devices powered by these platforms, we have to think more broadly about the creative and the user experience we are developing. 

Our work has diversified drastically over the past couple of years. We are moving into far more complex builds that incorporate a wide range of variables. Everything from content development and distribution to robust database builds and stand-alone products. We constantly challenge ourselves to crack the code on breakthrough, first-to-market solutions for our clients.

Condé Nast Traveler, as seen above, has been optimised for multiple devices and operating systems

NA: With that in mind then, do you tend to work on cross-platform campaigns, and how does the work of the studio tie in with the individual titles? For instance, is there a corporate team that sells across Condé Nast’s stable, or does each campaign come into you individually? If the former, can you provide any insight into how the relationship works between the Condé Nast media sales team and those working on individual titles?

CC: A large portion of the work we do is cross-platform. When working on a corporate engagement, we develop all digital deliverables for a given program. We also strategise and collaborate with each brand in the Condé Nast portfolio on their integrated efforts as well. Additionally, we are doing more strategic work directly with clients regardless of whether or not media is part of the engagement.

NA: So you tend to work both with media and creative agencies and direct with clients?

CC: That’s correct. Working across our organisation and directly with clients on such a wide range of projects requires our team to be very nimble and flexible. We find ourselves working with multiple combinations of media agencies, creative agencies and clients to provide strategy, creative development and technology solutions among other services.

NA: That makes sense. Do you feel though that there are any benefits or disadvantages when it comes to working with any of these groups specifically?

CC: Ultimately, our end goal is to deliver premium content and experiences enabled through technology. That said, it is most advantageous for us to be involved as early on in the development process as possible in order to fully deliver on that goal.

Cameron will be speaking about the work of the Studio at our branding and publishing event taking place next Friday, which is being held at Condé Nast’s headquarters in New York. More details on this can be found here: Adventures in Publishing.

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  • Julie Strawson said: Once again we hear of the importance of early involvement by design and development teams in a brand's digital strategy. Looking forward to hearing more from Cameron and all the speakers in NYC next week when we unveil our Publishing Unbound report on the state of play in publishing. Hope you can join us. For those that cannot we'll be tweeting and blogging on this site..
    ~ 689 days ago, Report this comment
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