Is data modelling ready to step out of the backroom and into mainstream marketing? Joe Fernandez reports back from those in the know at IBM, Facebook and Omnicom…

Nick Hobdell, Product Director at publishing enablers Implere, outlines some considerations for brands looking to deliver their own content…

It makes sense that the brands we engage with most start to explore how to better integrate into our multi-screen lives…

With tax high on the agenda at the forthcoming G8 Leaders' Summit, and the furore around Google's UK tax shenanigans, isn't it time to rethink the deal that we make with those profiting from our personal data trails?

Global brand management has been geared towards a uniform image spread across all markets in the past. But following the emergence of a hyper-connected global community, regional and cultural preferences are becoming more – not less – important…