It makes sense that the brands we engage with most start to explore how to better integrate into our multi-screen lives…

With tax high on the agenda at the forthcoming G8 Leaders' Summit, and the furore around Google's UK tax shenanigans, isn't it time to rethink the deal that we make with those profiting from our personal data trails?

Global brand management has been geared towards a uniform image spread across all markets in the past. But following the emergence of a hyper-connected global community, regional and cultural preferences are becoming more – not less – important…

We've reached a place where poverty, money, creativity, and technology have collided. Could the 'Third Industrial Revolution' herald the end of what we think of as marketing?

Over the past year, marketers have made the shift from learning about the meaning of gamification – using the psychology of gaming in non-gaming situations – to incorporating it into their strategies, but how well is the technique bring implemented?