Adventures in Retail report
- by Neil Ayres – 09 Nov 2012

A digital retail sign prototype by Intel
Those of you who've been paying attention will know that last month we held a conference at London's RSA, which looked at how technology is affecting traditional retailers. Aside from our increasingly popular Master Class section, the highlight of the day for most of our guests was Katrina Dodd's presentation of the report she had written for us on some of the more inspiring work that's happening in the sector.
Everyone who attended the event received the bonus of a rather nice perfect-bound edition of this to take away with them. Since the event we've had a number of requests for this from people who weren't able to attend but really wanted the report, which was produced in partnership with Contagious.
We don't have any additional print copies available, but what we have done is make a digital version available, which you can read or download for free right here: The Brand Perfect Report: Adventures in Retail.
As a follow up to this report, we're in the process of putting finishing touches to the documentation of a research project we commissioned from Opinion Matters, a leading market research agency. This new report compiles the views of over 2,500 online shoppers on the top ten high street brands in both the UK and US and, with the Christmas shopping season getting under way, contains some rather sobering findings for traditional retailers.
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